Minerva Blog
A fundraising Blog by a Canadian fundraiser. Posts, tips, articles and exclusive content.
Retail Fundraising
Point of Purchase Fundraising Programs
Over the weekend I was at my local Wal Mart buying sun block and cleaning supplies and the cashier asked me if I wanted to make a donation to the Canadian Red Cross. I declined. She did not tell me what is was for, as if she did I most likely would have given as I assumed this was for Pakistan.
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Monthly Donors
How to run a successful monthly donor program and get the most out of your monthly donors
Every charity, regardless of the size needs a monthly donor program. These monthly donors provide a consistent and reliable stream of funds to your organization, something that can be unpredictable with one time donations.
Now before I go any further, I am going to assume that you already have a monthly giving program. You may be wondering how do you enhance your program and get the most out of your donors? If you aren’t already, make sure that you monitor these donors and for those who donate with their credit card, make sure that you are calling them a month in advance of when their card expires. The last thing you want is to miss out on revenue because a donor’s card expired and be paying for processing fees on gifts that you already know are not going to go through. These calls to your monthly donors can easily be made by volunteers if you are short on donor services staff. more>>