Minerva Blog
TwitChange
Charities using celebrities to raise funds is nothing new. In the past celebrities would donate an item of clothing for auction or lend their voice to a PSA advertisement. On September 15th TwitChange, Changing the World, One Tweet at a Time, launched.
This is the first celebrity Tweet auction. Tweeters bid via eBay for one of the following: be followed by their favourite celebrity, retweeted or be mentioned in a special tweet. Bids support aHomeInHaiti, a movement of people from around the world to provide shelter to homeless Haitians. TwitChange proceeds will benefit to help finish rebuilding the Miriam Center.
Celebrities participating include Justin Bieber, Nick Jonas, Kim Kardashian, Alyssa Milano, Ryan Seacrest and Jessica Simpson. If your charity or you haven’t believed in the power of Twitter, this event is sure to change your mind. As of the time of this post, $3,050 has been raised for Alyssa Milano, $2,325 for Justin Bieber and $2,225 for Holly Marie Combs. Bidding started today and runs until September 25th.
Twitter is here to stay. The winning bidders are not receiving anything tangible, no signed autographs from their favourite famous person, but a mention, new follower or retweet on Twitter. It may sound crazy to some but aHomeInHaiti is genius for coming up with this idea. Celebrities are huge and have massive fans and followers. TwitChange is the largest and coolest online celebrity auction.
What does this mean for the rest of us?
• If you don’t already have a Twitter account, get one today. It’s free.
• Promote that you are on Twitter. Have a Twitter button on your website, e-newsletters and share on Facebook.
• Hold a contest: prize giveaway, Twitter RT or photo contest.
• Talk to your followers. Don’t get an account and say nothing.
• Don’t always promote your cause. Talk with other charities. Learn from each other.
Lesson learned: Twitter is here to stay and is the next biggest tool for online fundraising. I predict in the months to come more charities utilizing Twitter to raise donations. They say talk is cheap but Twitter is chirp, chirp Twitterific!
Do you have a successful Twitter story? How is your charity using Twitter? Share your story today. Don’t forget to follow us on Twitter.
No related posts.