Minerva Blog

How to run a successful monthly donor program and get the most out of your monthly donors

Every charity, regardless of the size needs a monthly donor program. These monthly donors provide a consistent and reliable stream of funds to your organization, something that can be unpredictable with one time donations.

Now before I go any further, I am going to assume that you already have a monthly giving program. You may be wondering how do you enhance your program and get the most out of your donors?  If you aren’t already, make sure that you monitor these donors and for those who donate with their credit card, make sure that you are calling them a month in advance of when their card expires. The last thing you want is to miss out on revenue because a donor’s card expired and be paying for processing fees on gifts that you already know are not going to go through. These calls to your monthly donors can easily be made by volunteers if you are short on donor services staff. more>>